GQ best dressed men

Client
GQ Condenast

pop-up design
pratic atelier

Photographer
sara pellegrino

Best Dressed Men 2017

Fun, elegant, and exclusive, this paper project was given to 30 lucky – and fashionable – gents as the prize for GQ’s Best Dressed Men 2017 in Milan. The comic theme works perfectly with the pop-up effect to create an explosion of color and style. The Pop Up was featured in the February 2017 issue of GQ.