Smart

Client
Mercedes-Benz Italia

Paper craft
lamis omar

Photography
sara pellegrino

Workshop creative team
Lamis Omar, Paolo Carboné

Pratìc brought the joy of paper craft into the world of Mercedes-Benz Rome, inviting employees to step outside their daily routine and into a completely new creative environment. Through a hands-on workshop in basic paper design, participants built their own Smart car from templates, then placed their finished models into thematic sets of their own choosing. Colour was the guiding thread  each set was built around a mood: Yellow for Cheers, Pink for Compassion, Blue for Honesty